Sony pushes for interactive ads
Seemingly foreshadowing the up-coming release of Xbox Kinect’s NUADS, reports have surfaced claiming Sony has filed for a patent that will see the company adding an interactive element to...
View ArticleIs Gamification a marketing ‘top scorer’ when it comes to re-engagement?
Gamification isn’t new. It’s the concept of consumers being rewarded by brands in return for engaging – whether that’s cash rewards, loyalty points or free giveaways. However, in the past, it’s been...
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